On August 12, the Indiana Horse Racing Commission (IHRC) is hosting a FREE marketing and advertising seminar for all Quarter Horse stallion owners, breeders and owners to help them understand the basics of advertising. From learning how important it is to have a professional conformation photo to how to know where to aim your advertising dollars, experts in the field will help owners, breeders and trainers take a leap in growing their business.

The seminar will be held in the suites of Indiana Grand Racing and Casino in Shelbyville, Ind., at 1 p.m. After the marketing seminar, all attendees are invited to a night of exclusive Quarter Horse racing, with first post at 6:05.

“We believe that it is the Commission’s duty to help our stallion owners, breeders and owners to get the most out of their stallions,” says Jessica Barnes, the IHRC’s Director of Breed Development and Racing. “We want to give them the tools to be successful in our program, and with this seminar, we hope to do just that.”

Topics to be covered in the seminar include:

  • Photography/Videography – Harness the power of the perfect picture and learn why that is your farm’s first impression.
  • Advertising—How to create an ad, set a budget, and aim that ad to get the most benefit for your small budget.
  • Social Media—Did you know that social media is the most affordable type of marketing and how to be part of the conversation?
  • Public Relations 101—Have you considered hosting farm open houses for prospective breeders/owners? Inviting the neighbors to learn about your farm and horses? Getting to know your local government?

The speakers for the seminar bring with them many years of experience not only in the equine industry but in advertising and marketing. The IHRC welcomes Chad Mendell (owner, Equiseen) and Jen Roytz (co-owner/writer Topline Communications).

Door prizes sponsored by the Daily Racing Form will be given away throughout the seminar.

Anyone interested in attending the seminar should RSVP by August 8 by emailing QuarterHorse@hrc.in.gov