ThinLine launched a new line of its English reins that were made with Indian leather. The reins were a less expensive choice (25% less) than the English leather but were still high quality. We created blog posts, press releases, utilized social media and PPC campaigns to promote the new reins. The campaign focused on how the ThinLine reins addressed the customers’ pain points (slipping and fatigue).
Results
During the launch, ThinLine had the highest number of sales to date. This included the sales of the reins, but also included other items as well that customers would add to their orders. For every $1 spent on PPC advertising, we saw a $27 return.
ClientThinLine GlobalServicesE-Commerce, Social Media Marketing, Email Marketing, Facebook AdsYear2016
