Martin Collins USA sells premium arena footing to top-level competitors around the country. One of the biggest challenges they faced was the misinformation surrounding the type of products that were being used for arena surfaces. While the competitors’ products were cheaper, the quality and service suffered as a result. The other issue was the sale cycle typically lasted a year or more. Our job was to create marketing collateral to keep Martin Collins USA top of mind when they were at events. We also created a free 24-page arena construction guide that people could pick up at events or download via the website. This is still one of the largest lead generations tools the company employs.
ClientMartin Collins USAServicesDesign, Content, Lead GenerationYear2015
